Author: Gemma Bonde
Marketing Expert
Gemma Bonde

William Hill Review

Our Expert Rating
Sports
9.8
Bonuses
9.2
Software
9.4
Mobile
9.4
Banking
9.2
Features
9.8
Support
9.6
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Summary

Some have said that William Hill is too UK-orientated, but after all, it has been a part of the UK’s sports betting history for the last 85 years! However, a quick look around the William Hill sportsbook will quickly show you that the reality is quite different. Residents of around 80 different countries are regular users of the site and enjoy wagering on their national sports favourites.

Risk Warning / Ad Disclosure

Risk Warning: The products offered by the companies listed on this website carry a high level of risk and can result in the loss of all your funds. You should never risk money that you cannot afford to lose.

Ad Disclosure: Some of the links that you will find on this website are advertisements for which we do receive financial gain from referring new customers.

Introduction

Introduction

One of the longest-standing bookmakers in the world, William Hill first began his post and telephone betting service in 1934; back in the days when gambling was outlawed. He went on to open his first bookmaking shop in 1966, which was virtually an overnight success and by 1975 there were 14,750 William Hill in total. He was equally quick off the mark with new technology and his aptly-named online betting service ‘Sportsbook’ was launched in 1998.

Today the William Hill empire extends far across the world and offers online legal sports betting to over eighty countries. William Hill has gained a reputation for its fairness and its strict adherence to gambling laws. It holds licences under two of the most stringent licensing authorities: the UK Gambling Commission and the Gibraltar Gambling Commissioner. In recent years, William Hill has made inroads with the US market, becoming the only European operator to secure a licence with the Nevada Gaming Commission.

William Hill is not just about the serious stuff either. You can take your choice from around 36 different sports, each with numerous wagering options. You can watch many events live, for a minimal wager and indulge in live betting with an entire armoury of statistics at your fingertips. William Hill goes on to entice with numerous great promotions for all types of sport; all of this backed up by a secure environment and a top-class support team. What more could you ask most stringent?

In this review, you will learn:

  • A bit about William Hill’s long history
  • What William Hill has on offer for you
  • How safe you are with William Hill's website
William Hill Screenshot William Hill Screenshot William Hill Screenshot
Risk Warning / Ad Disclosure

Risk Warning: The products offered by the companies listed on this website carry a high level of risk and can result in the loss of all your funds. You should never risk money that you cannot afford to lose.

Ad Disclosure: Some of the links that you will find on this website are advertisements for which we do receive financial gain from referring new customers.

Range of Sports

9.8
Range of Sports

William Hill consistently offers around 36 different sports options, plus seasonal variations, with multiple betting opportunities available for each. There is always great coverage for special events such as the Grand National and the Olympic Games. The sportsbook offers live streaming for more sports than the majority of its rivals and the betting requirement to view them is nominal.

English Football

Undoubtedly one of the most popular choices for sports punters, football is covered extensively by William Hill. The in-play option offered by this sportsbook is regarded as one best online services of its kind currently available.

Not only is there a massive number of markets, participants can also view detailed live statistics alongside the video stream, making wagering very exciting. William Hill also offers bettors numerous ‘flash’ in-game wagering chances, some with unique cash-out options.

Horse Racing

Horse racing is often tagged as the ‘Sport of Kings’ and with William Hill’s offers for fans of this sport, you are almost treated like one! The minimum betting requirement of £1 to win or 50p each way gives you access to live racing on William Hill’s channel, Betting TV.

You can also try your hand at the ‘Lucky 7’ a weekly event co-sponsored with the Racing Post, or devise a personal accumulator for as little as1p per selection. If you decide you want a change from the real thing, then check out the runners at Hillside Park, William Hill’s very own virtual racecourse.

Virtual Sports

Purely for the fun factor, you should take a look at William Hill’s ‘Virtual World’, which you can find in its sports A-Z. There is a minimum of five events happening at any one time; each run every 4 minutes.

You can choose from horse or greyhound racing (both run on the flat and over jumps), cycling, speedway and football, all set in unique VR locations. All of the events are populated by ‘virtual representations’ of animals or people, with the outcomes determined by an accredited random number generator. Betting rules are the same as for real-life events.

Future Bets And Novelties

Again not sports-related, but if you fancy having a go at guessing who will win this season’s ‘Love Island’ or the couple most favoured for ‘Strictly Come Dancing’, then William Hill will give you odds for those too.

It does not stop with picking the winner of a TV show either; other slightly more elaborate odds are available for life events also. Will it snow on Christmas Day? What will be the highest recorded temperature this summer? Who will be the next James Bond? We are sure you get the picture; if you have a bet in mind, William Hill will give you the odds.

Supported Languages
English

Bonuses And Promotions

9.2
Bonuses And Payouts

William Hill certainly does its best to ensure that your wagering is enjoyable and even offers quite a few opportunities for you to make the best of your losses. First up is your welcome bonus: deposit £10 and receive a further £30 (3 x £10) in free bets. After that, there are a considerable number of incentives suitable for all participants, depending on your favoured sport or style of wagering.

Popular Bonuses

For fans of horse racing, the jointly sponsored ‘William Hill Racing Post Lucky 7’ is unique. Each week you have the opportunity to try and pick the winners of seven pre-selected races.

No stake is required and should you manage to get all seven of them; the prize is £50,000. William Hill certainly does go big on accumulator betting (know colloquially as ‘accas’). Just one example is the daily ‘One Bet Boost’ for accas comprising three or more selections of your choice (exclusions from this are greyhound racing and tennis).

VIP Account

The William Hill sports betting site does not advertise a VIP Account or Club, although there is a points-based VIP loyalty scheme available with the casino part of the business. Some customer reviews suggest that they have been invited to become a VIP member of this sportsbook, but no verified information is available from William Hill itself on this topic.

Loyalty Program

As part of its involvement in keeping gambling at a ‘safe’ level, William Hill does not currently run a loyalty program for sports bettors; instead, it has decided to run more bonuses and special offers for all participants, rather than promoting a scheme which encourages betting every week.

Although you may see this as something lacking from the sportsbook, in reality, you will get far better value for money using Williams Hill’s excellent promotions than you would to slowly accumulate points.

Extra Value

Aside from a whole host of bonuses and promotions, the easy-to-use interface, live streaming and some of the most concise statistics available from any sportsbook, William Hill makes sure that it is accessible and friendly for all participants.

Bets are available from as little as 50p each way for horse racing and as low as 1p for accumulators comprising 4 or more selections. Conversely, William Hill is also happy to deal in more significant amounts; the maximum deposit allowed being a colossal £500,000.

William Hill’s dynamic sports betting interface is powered by Playtech, an internationally renowned company which specialises in gambling software.

Software And Security

9.4
Software And Security

William Hill’s dynamic sports betting interface is powered by Playtech, an internationally renowned company which specialises in gambling software. Playtech also developed the vast database for William Hill’s statistics, which can reflect past events, update in real-time or make future predictions.

Throughout the whole sportsbook, there is an emphasis on robust security, including bank-level 128-Bit SSL encryption for monetary transactions and for storing any sensitive personal data. Mobile gambling is equally safe as William Hill guarantees that mobile apps downloaded from its trusted sources will be free from advertising, malware and viruses.

Mobile Gambling

9.4
Mobile Gambling

To date, the William Hill mobile app has been downloaded by over 2 million users! William Hill’s mobile availability is precisely the same as for its main sportsbook website. It is powered by quickly downloading an app to your device, which you can obtain for Android (from Google Play) or iOS (from App Store).

Provided that your equipment has adequate resources you can enjoy all of the same live-streamed events and in-play scoreboards, complemented by live statistics and odds updates for those of you who enjoy in-play wagering. Safety is not a concern either, William Hill is very hot on security of all kinds and you are guaranteed an advertising and virus-free experience.

Expert Reviews

Deposits And Withdrawals

9.2
Deposits And Withdrawals

William Hill coins the market with the sheer number of deposit and withdrawal methods available to its customers. It is particularly well known for obliging with instant deposit facilities and very speedy payouts, many being completed within the same working day as you make your request.

Better still, every transaction is completely free of charge. Aside from the usual expected methods, William Hill is also PayPal verified, which goes a long way to confirm its financial status. There are also numerous country-specific transaction methods accepted by this sportsbook.

Special Features

9.8
Special Features

If you enjoy the William Hill sportsbook, then there are several other aspects of the business you can try out, which include casino games, slots, bingo, lotto and poker. Each sector has an individual list of bonuses and benefits ready for you to enjoy. Another feature, unique to William Hill is the Twitter-based ‘#YourOdds’.

All you have to do is Tweet @WilliamHill, with the wagering scenario of your choice and you will receive a quick reply with a tailor-made odds opportunity. Worthy of a look is William Hill’s unique ‘Virtual World’ for anyone interested in something a little different to spice up their gambling.

Trending Pages

Customer Support

9.6
Customer Support

No expense is spared by William Hill when it comes to looking after its customers and the support team is available to assist you with any enquiry 24/7, every day of the year. Contact can be made instantly using either the Freephone numbers (one for the UK and one for international callers) or via live chat.

Also offered is support via Twitter, e-mail or web contact form. William Hill support provides a dedicated wagering team as well as a customer service side, meaning that you always get to talk to the right person. Also, all staff can communicate in several different languages, including German and Russian.

Here are the contact details for William Hill:

  • Email - support@willhill.com
  • Phone - +44 800 3551 3551
  • Address - 1 Bedford Avenue, London, WC1B 3AU, UK

Conclusion

9.5
Conclusion

Some have said that William Hill is too UK-orientated, but after all, it has been a part of the UK’s sports betting history for the last 85 years! However, a quick look around the William Hill sportsbook will quickly show you that the reality is quite different. Residents of around 80 different countries are regular users of the site and enjoy wagering on their national sports favourites.

There is certainly no question that the William Hill sportsbook is entirely legitimate and it is most definitely one of the safest and most secure that you could hope to find. Add to that the fact that William Hill has never forgotten people wager for pleasure and it has set out to make using the sportsbook comfortable and very enjoyable for anyone.

Risk Warning / Ad Disclosure

Risk Warning: The products offered by the companies listed on this website carry a high level of risk and can result in the loss of all your funds. You should never risk money that you cannot afford to lose.

Ad Disclosure: Some of the links that you will find on this website are advertisements for which we do receive financial gain from referring new customers.

Frequently Asked Questions

FAQ

Is William Hill legit? Will they scam me?

All the right boxes are ticked for every aspect of this outstanding sportsbook. William Hill is absolutely honest and legitimate in every respect; there is no more to be said!

Do they have a decent mobile or tablet app?

Absolutely - everything you see on William Hill’s sportsbook website is available to its mobile users too. You can download the necessary software to iOS from the App Store or to Android from Google Play.

What bonus do they offer for new gamblers?

The current welcome offer is 300%, deposit £10 and you will then receive £30 (3 x £10) in free bets. Once you are signed up, you will find many other incentives to keep you interested.

How hard is it to deposit and withdraw?

William Hill provides more methods for funding your account and collecting your winnings than the majority of its competitors. All transactions are free of charge and William Hill is well known for fast payouts.

Is the William Hill verification process easy?

The process is straightforward, provided you can supply William Hill with the correct documents. Expect requests for either your ID or in some cases, proof of ownership for your funding method as well.

Meet The Author
Gemma Bonde
Gemma Bonde
Marketing Expert

Gemma has been writing for the site for 5 years now and is a significant contributor. She still works in the gambling industry, which means her views and insights are always up to date. She’s an expert in bonuses, introductory offers and gambling promotions. Learn more.

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