I’m actively running a Counter-Strike: Global Offensive (CS:GO) gambling website. It has been successful so far with a significant volume of traffic and loyal user base. However, to enhance the outreach and improve the overall services, I am considering to onboard some sponsors. This will not only vouchsafe for the site’s reliability but will also help in pulling in a more diverse user base. Could someone advise me on how I can secure a sponsorship for my website?
My website specializes in the betting of CS:GO weapons skins. We provide a platform for the players to bet their skins in various games like roulette, coin flip, and jackpot games. The website has been built keeping the ease of use for the players as a priority. It is quite popular in the community due to its fair algorithms and the transparency we maintain with our users. As we attract substantial daily traffic and maintain a good retention rate, I believe the website has fairly good figures to present to potential sponsors.
To provide some more information about the target audience, our website primarily appeals to the demographic of males between the ages of 18 and 35. They are typically gaming enthusiasts who spend a few hours every week playing Counter-Strike and participating in online gambling, and are spread across various parts of the world. Therefore, I presume that our sponsors would ideally be brands that are keen to reach this audience. Any suggestions on how I can effectively approach potential sponsors, present my case, and successfully secure a sponsorship would be highly appreciated.
Digitize19 offered great advice on which I’d like to build. I used a similar strategy when seeking sponsors for my eSports blog, and found that hosting a sponsored event worked well. This could be an online tournament, where users have a chance to win big in an exciting environment. The sponsoring company gets their name broadcast all over the event, plus it really drives engagement on the site. It’s a win-win. Consider pitching this idea to your prospects, offering them an attractive opportunity to engage directly with your user base.
Despite the digital focus of our industry, don’t underestimate the power of face-to-face networking. I landed my biggest sponsor at an eSports imdustry conference. I had my media kit handy and pitched my blog to somebody representing a major gaming headset manufacturer. We had a great conversation and later, they signed up for a sponsorship deal. Dance3, do you have any local gaming or eSports events you could attend to build up your network of contacts in the industry?
Considering the specifics of your website and the target demographic, you should begin by putting together data about your website, user base, and your audience’s demographics into a media kit. This kit will act as an introduction to your website and provide potential sponsors with a quick snapshot of your reach, the type of audience you cater to, and the engagement on your website. After creating a media kit, you can approach companies that align with your demographic. These might be gaming hardware manufacturers, eSports brands, or even software developers. You can either cold email them professionally pitching your website and how it could help them reach their target market, or you can also consider attending gaming and eSports events and conferences to network and build connections. Don’t forget to mention your unique value proposition like your fair algorithms and the transparency that sets you apart. Always track the responses and follow up on any potential leads. Remember, securing sponsorship is a process and it may take time and persistence to succeed.